PQ for Heads of Growth
Multi-Channel Attribution Without the Chaos

Stop guessing which channels drive pipeline. PQ Intel unifies paid, organic, content, and sales attribution into one signal — so you can build a repeatable growth engine instead of fighting data fires.

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The reality

The problem you have right now

Your attribution is fragmented across Google Analytics, LinkedIn, Meta, HubSpot, and three spreadsheets. Nobody on the team can tell you whether last week's viral LinkedIn thread or the paid search campaign actually generated the SQL that closed on Friday. Content ROI is a black box — you know it matters, but you can't prove it to the CFO.

Paid, organic, and sales run in parallel silos. Each team reports different numbers. Every Monday morning you stitch together a Frankenstein dashboard that nobody trusts. The result: you're spending budget on what feels right instead of what actually works, and you're burned out trying to build a repeatable engine with broken instruments.

Fragmented attribution — You have 6+ tools, none of them talk to each other. Conversions leak between platforms and no single view exists.

Invisible content ROI — Your team produces 20+ pieces a month. You know blog traffic is up, but you can't connect a single dollar of pipeline to a specific guide or video.

Paid ↔ organic cannibalization — Without unified data, you're bidding on keywords your organic team already ranks for. Budget bleeds.

No repeatable engine — Every quarter is a scramble. You need a system where top-of-funnel investment maps predictably to closed revenue — not a new fire drill every month.

On the clock

A day in the life with PQ

Here's what your Tuesday looks like when PQ Intel is doing the attribution heavy lifting.

9:00 AM

Weekly pipeline review

Open PQ dashboard. See every touchpoint across paid, organic, email, and sales mapped to the same pipeline view. Notice a new content signal — your "GTM Playbook" guide surfaced in 3 enterprise deals. Flag it to the content team before standup.

10:30 AM

Budget reallocation meeting

CFO asks why paid social spend is up 20% but pipeline is flat. Pull the PQ attribution overlay: paid social is driving top-of-funnel views but zero assisted conversions. You reallocate $15K to LinkedIn organic amplification based on PQ's assist-rate data. CFO approves.

12:00 PM

Lunch & signal scan

Quick PQ signal scan on mobile. A new buying-intent keyword cluster surfaced across 3 competitor pages. Drop it into the content calendar for next week's brief.

2:00 PM

Sales handoff optimization

Check PQ's multi-touch attribution model. See that content is responsible for 34% of first touches but only 8% of closed-won touches. You create a new nurture sequence for content-qualified leads and assign it to the SDR team with a 2-week SLA.

3:30 PM

Content performance deep-dive

Run a PQ attribution report by content asset. Discover that your 3 best-performing guides drive 62% of content-sourced pipeline. Kill the bottom 20% of underperforming topics and double down on the winning format: battle cards.

5:00 PM

Board deck data pull

Export a single PQ report showing channel breakdown, content ROI %, and pipeline velocity. No manual CSV merging. Close laptop at 5:15 PM.

Your playbook

Your workflow

How Heads of Growth use PQ Intel week to week to build a predictable engine.

  1. Connect every channel

    One-click integrations with Google Ads, LinkedIn, Meta, HubSpot, Salesforce, and 20+ more. PQ deduplicates touchpoints so each conversion is counted once.

  2. Set up multi-touch attribution models

    Choose first-touch, last-touch, linear, or custom weighted models. PQ maps the full customer journey across paid, organic, content, and sales touches.

  3. Run a signal scan

    PQ scans the competitive landscape for buying-intent signals, trending topics, and content gaps. Review flagged keywords and themes weekly.

  4. Publish & distribute with PQ

    Go from topic to 8 platform variants in one click. PQ publishes to your blog, LinkedIn, Twitter, newsletter, and more — with UTM tracking baked in.

  5. Review the unified attribution dashboard

    See pipeline by channel, content asset, campaign, and sales touchpoint. Spot cannibalization, assist patterns, and high-velocity paths.

  6. Adjust budget & content mix

    Shift spend toward channels and content types that show real assisted-conversion power. Kill what doesn't contribute. Double down on what does.

  7. Export board-ready reports

    One-click export of a single-source-of-truth report. Channel breakdown, content ROI %, pipeline velocity, and attribution model all in one PDF.

Your toolkit

Which features you'll live in

These are the PQ Intel features Heads of Growth open every single day.

Multi-Touch Attribution

Multi-Touch Attribution

Full-journey attribution across paid, organic, content, and sales. Pick your model — first, last, linear, or custom.

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Signal Detection

Signal Detection

Real-time scanning for buying-intent keywords, competitor moves, and emerging topics. Never miss a market signal.

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Content Distribution

Content Distribution

From topic to 8 platform variants in one click. Blog, LinkedIn, Twitter, newsletter — all with auto-UTM tracking.

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Unified Dashboard

Unified Dashboard

Single-pane view of all channels, campaigns, and content assets. Filter by pipeline stage, source, or time range.

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Pipeline Analytics

Pipeline Analytics

Track pipeline velocity, conversion rates, and content ROI by channel and asset. Export board-ready reports.

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CRM Sync

CRM & Sales Sync

Two-way sync with Salesforce and HubSpot. Connect content touches to closed-won deals and see the full story.

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Brief Generator

Brief Generator

AI-powered content briefs built from signal data. Include competitor gaps, keyword clusters, and distribution targets.

Explore →
What moves

KPIs you can move

These are the metrics PQ Intel directly impacts for Heads of Growth.

2.4×
Pipeline from content
−38%
Wasted ad spend
42%
Faster reporting cycles
3.1×
Content-assisted conversions
Your plan

Recommended tier

For growth teams that need full attribution, signal detection, and distribution in a single platform.

Pro
$249 / month
Unlimited attribution models, signal detection, content distribution, CRM sync, and up to 5 team seats. Everything a Head of Growth needs to run a unified growth engine.
See Pro Plan Details
Getting started

How you'd get started

From signup to your first unified attribution report in under an hour.

Step 1

Connect your tools

One-click integrations with Google Ads, LinkedIn, Meta, HubSpot, Salesforce, and 20+ more. PQ auto-deduplicates conversions across platforms.

Step 2

Choose your attribution model

Select first-touch, last-touch, linear, or a custom weighted model. PQ maps every channel touchpoint to pipeline and revenue automatically.

Step 3

Review your first report

Within 60 minutes, you'll have a unified dashboard showing channel breakdown, content ROI, pipeline velocity, and top signals. Export it before your next meeting.

Answers

FAQ

How is PQ different from Google Analytics or HubSpot attribution?
GA4 and HubSpot give you single-platform attribution. PQ Intel unifies data across 20+ channels — including LinkedIn, Meta, Google Ads, organic, email, and CRM — into one model. PQ also auto-deduplicates conversions and provides content-specific ROI reporting that neither platform offers natively.
How long does it take to set up multi-touch attribution?
Most growth teams go from signup to a working attribution model in under 60 minutes. Connect your tools via one-click integrations, choose your model, and PQ starts mapping the full customer journey immediately. Historical data backfill is available.
Can I attribute pipeline to specific content assets?
Yes. PQ tracks every content touchpoint — blog posts, guides, LinkedIn threads, newsletters, videos — and maps them to pipeline stages and closed-won deals. You can see exactly which content asset drove the first touch, assisted, or closed a deal.
Does PQ work with my existing CRM and sales stack?
Yes. PQ has native two-way sync with Salesforce and HubSpot. Opportunities, contacts, and deal stages flow into PQ attribution models automatically. Sales touches are included in the full-journey view so you can see how content, paid, and sales work together.
What kind of support does the Pro plan include?
Pro includes dedicated email and chat support with a 4-hour SLA during business hours. You also get a quarterly strategy call with a growth analyst to review your attribution data and optimize your channel mix.