API & Webhooks for Custom Integrations

REST API for signals, leads, pipeline, and campaigns. Webhooks for real-time event notifications. Export signal intelligence to any downstream system — CRM, data warehouse, or internal tool.

Get API access
REST API

Programmatic access to your signal pipeline

The PQ Intel REST API gives you full access to signals, leads, pipeline stages, and campaign data. Query hot signals by platform, enrich leads with scoring data, push pipeline updates, and pull campaign performance — all from your existing toolchain. Bearer token authentication, rate limits designed for production workloads, and comprehensive documentation.

View API docs →
REST API v1 · Bearer auth
GET/v1/signals
Returns scored signals filtered by platform, ICP, date range
POST/v1/leads
Enrich a lead and add to pipeline
PUT/v1/pipeline/{id}/stage
Update pipeline stage for a lead
GET/v1/campaigns/{id}/stats
Campaign performance metrics
Webhooks

Real-time event notifications

Configure webhook endpoints to receive instant notifications when events happen — new hot signal detected, lead enriched, pipeline stage changed, campaign launched. Payloads are JSON, signed with a shared secret for verification. Integrate with Slack, your internal CRM, or any HTTP-capable system.

  • New hot signal detected
  • Lead enrichment completed
  • Pipeline stage transition
  • Campaign status change
  • Daily digest ready
  • Webhook Example POST · application/json
    // New hot signal event
    {
      "event": "signal.new_hot",
      "tenant_id": "t_abc123",
      "data": {
        "platform": "linkedin",
        "score": "hot",
        "lead_name": "Jane Chen",
        "signal_text": "Looking for..."
      }
    }

    Personas that build on top of PQ Intel

    Technical Founder

    Build custom integrations and automations on top of PQ Intel's signal pipeline. Pull hot leads into your own dashboard, trigger outreach from signals, or build a custom lead scoring model.

    Engineering Lead

    Connect PQ Intel to your internal CRM, data warehouse, or existing sales stack. Use webhooks to sync lead data in real time — no polling, no batch jobs.

    Operations

    Automate workflows across tools. Set up webhooks to post new hot signals to Slack, create HubSpot contacts from enriched leads, or trigger email sequences from pipeline changes.

    Data Engineer

    Build ETL pipelines that feed PQ Intel signal data into your data warehouse for cross-platform analytics. Combine signal scores with your own attribution models for a unified view of prospect intent.

    Revenue Operations

    Create unified dashboards that combine PQ Intel signal data with your CRM, marketing automation, and support tools. Standardise lead scoring across all sources with programmatic access.

    Integration patterns that fit your stack

    1
    Generate an API key

    From your PQ Intel settings panel, create a per-tenant API key. Keys are scoped to your data and support granular permissions — read-only for analytics, read-write for pipeline management. Each key has a configurable rate limit and can be revoked independently.

    2
    Query or push data via REST

    Use the REST endpoints to pull signal data, enrich leads, manage pipeline stages, and retrieve campaign analytics. All endpoints return JSON with cursor-based pagination for large result sets. Full API documentation includes request/response examples in cURL, Python, and JavaScript.

    3
    Configure webhook endpoints

    Set up webhook endpoints for the events that matter to your workflow. Each endpoint receives a signed JSON payload with a shared secret for verification. Configure retry policies, timeout windows, and filter which event types trigger each webhook.

    4
    Automate and monitor

    Build custom workflows that react to PQ Intel events in real time. Push hot signals to Slack, create CRM records from enriched leads, sync pipeline changes to your data warehouse. Monitor webhook delivery logs and API usage from the PQ Intel dashboard.

    Three specific situations

    01

    Real-time Slack alerts for hot signals

    Configure a webhook that posts to your sales team's Slack channel whenever a signal scores "hot." Your team sees the prospect name, platform, and signal text within seconds — no need to check the PQ Intel dashboard manually.

    02

    CRM sync pipeline

    Use the REST API to pull enriched leads from PQ Intel and push them into HubSpot or Salesforce as contacts. Include signal scores as custom fields. Run the sync on a schedule via cron or trigger it from webhook events for real-time updates.

    03

    Custom lead scoring dashboard

    Pull signal data via the API into your internal analytics platform. Combine PQ Intel signal scores with your own firmographic and engagement data to build a unified lead scoring model visible to your entire team.

    How we compare

    PQ Intel

    • REST API for signals, leads, pipeline, campaign data
    • Webhooks for real-time event-driven integrations
    • Built-in signal intelligence pipeline — not just data storage
    • Bearer token auth with granular scope permissions

    Clay

    • API-first but no signal pipeline or intelligence layer
    • Lacks built-in signal monitoring from 14+ platforms
    • No webhook-native event model for signal detection
    • Requires external setup for ICP scoring and lead enrichment from signals

    Features you can integrate with

    Signal Monitoring
    Multi-platform signal feed accessible via API for downstream processing.
    Pipeline
    Programmatic pipeline management via REST endpoints.
    Campaigns
    Campaign data accessible for custom reporting and automation.

    Related features

    This feature works best alongside:

    Pipeline Kanban

    Sync pipeline data to any CRM through the REST API.

    Multi-Channel Campaigns

    Create and manage campaigns programmatically via the API.

    Signal Monitoring

    Export signal data to downstream systems via webhooks.

    Signal Scoring

    Access composite signal scores through the API for custom models.

    Lead Magnet Generation

    Automate lead magnet PDF creation via the API.

    Frequently asked questions

    01 What endpoints does the API expose?

    Signals, leads, pipeline, campaigns, company intel — RESTful with pagination. Each endpoint returns structured JSON data that maps directly to the PQ Intel UI. Full endpoint reference is available in the API docs.

    02 Does the API require authentication?

    Yes. Per-tenant API keys scoped to own data. Generate keys from your PQ Intel settings panel with granular read/write permissions. Each key can be revoked independently for security.

    03 What events trigger webhooks?

    High-score signals, enrichment completion, deal changes, reply classifications. You can filter which event types trigger each webhook endpoint. Configure retry policies and timeout windows per endpoint.

    04 Can I export signals to my CRM?

    Yes. Via API or CSV. Native sync in development. The API gives you programmatic access to all signal data so you can build custom sync pipelines to any CRM, data warehouse, or analytics platform.

    05 How does this compare to Clay?

    Clay is enrichment-first — it excels at data enrichment and waterfall lookups. PQ Intel is signal-first — we start with intent signals from 14+ platforms, then enrich. Our API reflects this signal-native architecture with dedicated endpoints for scored signals, ICP-aligned lead discovery, and signal-driven pipeline management.

    06 What authentication method is used?

    Bearer token authentication with per-tenant API keys. Include the key in the Authorization header as "Bearer YOUR_API_KEY". Keys support granular scope permissions — read-only for analytics, read-write for pipeline and campaign management.

    07 Can I use the API to create leads?

    Yes. POST /v1/leads enriches a lead and adds it to your pipeline. You can specify the lead source, attach signal data, and set the initial pipeline stage. The endpoint returns the enriched lead record with all scoring data.

    08 Are there rate limits?

    Yes. Rate limits are designed for production workloads. Standard tiers include generous per-minute and per-day caps. Contact us for higher rate limit tiers if your integration needs more throughput.

    09 How do webhook payloads work?

    JSON payloads signed with a shared secret for verification. Each webhook endpoint can be configured with its own secret, event type filters, retry policy, and timeout window. Delivery logs are available in the PQ Intel dashboard for monitoring and debugging.

    10 What downstream systems can I connect?

    Any HTTP-capable system — Slack, HubSpot, Salesforce, custom CRMs, data warehouses, internal analytics tools. The API and webhooks are designed to be protocol-agnostic so you can integrate with your existing stack without custom middleware.

    Build on top of signal intelligence

    Get programmatic access to the same signal pipeline that powers PQ Intel's UI. Integrate signals, leads, and pipeline data into your existing workflows.

    Get API access