Multi-Channel Campaigns

Build multi-step sequences across email, LinkedIn, and Telegram with approval workflow, reply handling, A/B testing, and per-step templates. One campaign, multiple channels, orchestrated from one place.

Multi-Channel Sequences

Email, LinkedIn, Telegram — one sequence

Design multi-touch sequences that move across channels: email on day 1, LinkedIn message on day 3, Telegram follow-up on day 7, email follow-up on day 10. Each step has its own template, delay, and channel. Every send goes through an approval queue before going out — nothing leaves without your review.

Powered by campaigns.py module with round-robin SMTP rotation

Step 1: Initial email
Day 1 — Signal-anchored draft + A/B test variant
Approved
in
Step 2: LinkedIn message
Day 3 — Connection request + note
Pending
T
Step 3: Telegram follow-up
Day 7 — Brief check-in with value add
Pending
Step 4: Email follow-up 2
Day 10 — Case study or social proof
Pending

Orchestrate outreach across every channel

SDR Manager

Orchestrate multi-touch sequences

Design sequences that move prospects across email, LinkedIn, and Telegram — each step a different channel, a different angle, all managed from a single campaign view. Your team executes without switching tools.

Marketing Ops

Track engagement per channel

See open rates, click rates, and reply rates per channel and per step. A/B test subject lines and message bodies. Know which channel drives the most replies for each segment.

Founder

Test messaging before scaling

Run small batches with A/B variants, see results per channel, then scale what works. Approval workflow means you review every message before it reaches a prospect — no surprises.

Comparison

Multi-channel, not just email

Mailchimp is email-only — you can send newsletters and automated email sequences, but you can't reach prospects on LinkedIn or Telegram from the same campaign. PQ Intel lets you build sequences that cross channels: an email on day 1, a LinkedIn message on day 3, a Telegram note on day 7 — all in one campaign, with reply classification that works regardless of which channel the prospect responds on.

See full comparison →

PQ Intel

Multi-channel sequences — email, LinkedIn, Telegram — with per-step templates, approval workflow, A/B testing, reply classification, and SMTP health monitoring. One campaign, multiple channels.

Mailchimp

Email-only campaigns. No LinkedIn, no Telegram. No reply classification, no signal-anchored drafts, no SMTP infrastructure management for cold email.

Everything your campaigns need

Multi-step sequences
Configurable delays, per-step templates, send scheduling
Approval workflow
Review queue — approve, edit, or reject before any send
A/B testing
Test subject lines & bodies with statistical significance
Reply classification
Interested, meeting, not now — auto-classified per channel

From prospect list to multi-channel sequence in minutes

1

Select your audience

Choose a prospect list from Contact Discovery or Signal Monitoring. Filter by ICP score, industry, or engagement history. Your list becomes the seed for the entire campaign.

2

Design your sequence

Add steps — each with a channel (email, LinkedIn, Telegram), a template, and a delay (1–30 days). Enable A/B testing per step to compare subject lines or message bodies. Label each step for your team's reference.

3

Configure approval rules

Set who approves what — all steps, first send only, or per-channel. Approvers review each message in the queue, see the template and prospect context, then approve, edit, or reject. Nothing sends without approval.

4

Launch and monitor

Campaign runs on schedule. Each step fires at its configured delay. Monitor real-time open, click, and reply rates per channel. Replies are classified automatically — "Interested" triggers stage advancement, "Not Now" pauses the sequence, "Meeting" routes to your Pipeline Kanban.

5

Analyze and optimize

Review per-step analytics, compare A/B test results at 95% confidence, and identify which channel drives the most engagement. Use learnings to iterate your next campaign.

Real situations, real results

Scenario 1

Re-engaging stalled pipeline deals

A SaaS company like Vercel has 200+ deals stuck in late-stage pipeline with no activity in 60+ days. They build a 3-step re-engagement campaign: an email with a new case study (day 1), a LinkedIn message referencing the original conversation (day 4), and a Telegram note with a time-sensitive offer (day 8). Reply classification surfaces the 15% who re-engage, routing them back to active pipeline stages.

Scenario 2

Event-triggered follow-up after signal spike

Datadog's SDR team monitors signals about infrastructure monitoring pain points. When a prospect's CTO posts about observability challenges on LinkedIn, the signal triggers a campaign: a same-day email referencing their post with a relevant resource, a LinkedIn follow-up three days later, and a Telegram check-in at day 10. The campaign starts from a real conversation, not a cold template.

Scenario 3

Multi-channel ABM for enterprise accounts

Snowflake's sales team targets 50 named enterprise accounts. Each account gets a custom 5-step sequence reaching 3-4 stakeholders per account across email, LinkedIn, and Telegram. Approval workflow ensures legal reviews every message. A/B testing on email subject lines optimizes for the finance vertical vs. the engineering vertical — all from one campaign dashboard.

Connects to your entire workflow

Multi-Channel Campaigns integrates deeply with every part of PQ Intel. Your signal feed feeds prospects into campaigns. Your pipeline tracks what happens after replies come in. Your brand voice keeps messaging consistent.

Signal Monitoring
Prospects enter campaigns from signal-triggered events. A hot signal can automatically start a sequence.
Contact Discovery
Build prospect lists from LinkedIn searches and waterfall enrichment, then launch campaigns against them.
Pipeline Kanban
Replies classified as "Meeting" or "Interested" create or update pipeline cards automatically.
Brand Voice Profiles
Campaign templates can be pre-populated with brand-voice-aligned drafts for consistent messaging.
ICP Scoring
Campaign lists can be filtered by composite ICP score, ensuring outreach only goes to high-fit prospects.
Content Runs
Repurpose campaign content into social variants via Content Runs for broader reach.

Related features

This feature works best alongside:

Pipeline Kanban

Track campaign engagement and deal outcomes side by side.

Contact Discovery

Build prospect lists to feed into multi-channel campaigns.

Brand Voice Profiles

Keep campaign messaging consistent across channels.

Signal Monitoring

Trigger campaigns from real-time market signals.

ICP Scoring

Score prospects before they enter your campaign sequence.

Contact Waterfall Enrichment

Enrich prospect data before sending your first message.

Frequently asked questions

01 What channels can campaigns include?

Email sequences, LinkedIn messages, Telegram messages, and combined multi-channel sequences that move prospects through different channels at different stages.

02 How does approval workflow work?

Manual approval before sending. Manager reviews sequence and targeting. Approvers see each message in the queue with prospect context, template preview, and channel selection. They can approve, request edits, or reject with notes.

03 Can I A/B test templates?

Yes. A/B testing with statistical significance tracking at 95% confidence threshold. Test subject lines, message bodies, CTAs, and sending times per step. Results are displayed per variant with clear winner designation.

04 How are replies handled?

NLP classifies replies into categories: Interested, Meeting Request, Not Now, Out of Office, or Unsubscribe. Positive classifications trigger stage moves and can create pipeline cards. Negative or neutral replies pause the sequence for that prospect.

05 Can I use my own email infrastructure?

Yes. Multi-provider support for your own domains and servers. Configure SMTP settings per sending profile with round-robin rotation, per-provider send limits, and deliverability health monitoring to protect sender reputation.

06 What is SMTP health monitoring?

Monitors deliverability, bounce rates, and sender reputation per provider. Alerts you when bounce rates exceed thresholds or when warm-up phases need adjustment. Helps protect your domain reputation across campaigns.

07 Can campaigns be triggered by signal events?

Yes. Campaigns can be triggered automatically when a prospect's signal score crosses a threshold, when an ICP match is detected, or when a contact is added to a specific list. This enables real-time response to market signals without manual list management.

08 How are bounces and invalid addresses managed?

Bounces are automatically tracked per address. Addresses with repeated bounces are paused and flagged for review. Campaign analytics include bounce-rate breakdowns per provider and per domain to identify infrastructure issues early.

09 What analytics are available per campaign?

Per-campaign analytics include open rates, click rates, reply rates, bounce rates, stage progression funnels, A/B test results with statistical significance, channel-level breakdowns, and prospect-level engagement timelines.

10 How do I migrate existing sequences from other tools?

PQ Intel supports importing prospect lists via CSV and template creation through the UI. For custom migration needs, our API and webhooks enable programmatic campaign creation and prospect import from tools like Outreach, SalesLoft, or your own CRM.

Reach prospects where they respond

Email, LinkedIn, Telegram — one campaign, one approval flow, one dashboard.

Get started Book a demo