Be in the thread before your competitor.
Social listening for B2B marketers who want pipeline, not vanity metrics. PQ Intel surfaces buying conversations the moment they start — across 9 platforms.
The B2B Marketer’s daily loop with PQ Intel
From signal to conversation in minutes. This is how Content & Social Leads turn social listening into pipeline.
-
1
Brand alert fires
A post mentions your competitor, ICP keyword, or evaluation question. PQ Intel's monitoring engine catches it instantly.
-
2
PQ Intel surfaces the thread with intent score
The alert arrives in your feed, ranked by buying intent. See platform, author role, and sentiment at a glance.
-
3
Review the conversation
Click into the full thread. See who's asking, what they need, and the context around their pain point.
-
4
Draft a value-add reply or DM
Use the in-app drafting tool to craft a helpful, signal-anchored response. No switching tabs or guessing tone.
-
5
Outcome: two warm inbound conversations started before lunch
Your helpful reply earns trust. The buyer engages. You hand off a warm lead to sales, sourced from social listening.
Result: Pipeline from platforms you already monitor.
Social listening that drives sales pipeline
Traditional listening tracks mentions. PQ Intel tracks buying intent and surfaces actionable conversations.
| Activity | Without PQ Intel | With PQ Intel |
|---|---|---|
| Platform coverage | Manual monitoring — limited to 1–2 platforms | Automated — 9 B2B platforms in one unified feed |
| Response time | Discovered hours or days late, if at all | Alert within hours of the original post going live |
| Signal type | Basic brand mentions and vanity metrics | Competitor complaints, evaluation questions, hiring signals |
| Action taken | Screenshot + slack message to sales team | Draft reply or DM generated directly in the app |