Turn PQ Intel buying signals into Pipedrive deals automatically. Every warm or hot prospect creates a structured deal with signal context, so your sales team acts on warm leads — fast.
The PQ + Pipedrive integration creates deals in Pipedrive automatically when PQ Intel detects a qualified buying signal. Each deal is pre-populated with the prospect's name, company, signal excerpt, platform source, PQ ICP score, and a link back to the full PQ Intel profile. Custom field mapping lets you push PQ-specific data into Pipedrive custom fields, and activity logging records the signal detection as a note on the deal timeline.
This integration is purpose-built for B2B sales teams that rely on Pipedrive to manage their pipeline. Instead of manually reviewing every signal alert and copying data into your CRM, PQ Intel handles the entire workflow — from signal detection to deal creation — with zero manual effort. The integration respects your existing pipeline stages, deal fields, and user permissions, so it fits seamlessly into your current process.
Deal title (prospect name + signal platform), person name and email, organization name, deal value (based on PQ score tier), signal excerpt as deal note, PQ ICP score in custom field, signal platform in custom field, signal timestamp, PQ profile URL, signal count, and a deep-link to the full PQ Intel profile.
In Pipedrive, go to Settings > Personal Preferences > API. Copy your personal API token — it's a long alphanumeric string. This token authenticates PQ Intel to your Pipedrive account.
In PQ Intel, go to Settings > Integrations > Pipedrive. Paste your API token and click Validate. PQ Intel tests the connection by fetching your pipeline stages and custom fields.
In Pipedrive, go to Settings > Deal Fields and add the following custom fields to store your PQ Intel data: PQ ICP Score (numeric, 0-100), Signal Platform (text), Signal Excerpt (text, long), Signal Timestamp (date/time), PQ Profile URL (text), and Signal Count (numeric). These fields enable PQ Intel to write enriched signal data directly into each deal.
Choose which Pipedrive pipeline and deal stage new deals should land in. Map PQ fields to Pipedrive custom fields:
pq_icp_score (numeric), Signal Platform → pq_signal_platform (text), Signal Excerpt → pq_signal_excerpt (text)Toggle Log Activity to automatically create a Note activity on each new deal — containing the full signal excerpt, platform, and timestamp. This gives your sales team full context without leaving Pipedrive.
Enable PQ Intel's activity logging automation to keep your deal timeline up to date as new signals arrive. When a prospect triggers additional signals after the initial deal creation, PQ Intel appends a follow-up Note activity to the existing deal — recording the new signal excerpt, platform, and detection time. This ensures your sales team always sees the complete signal history without manually cross-referencing PQ Intel.
PQ Intel maps the following signal data fields to Pipedrive custom deal fields. Verify these mappings in your PQ Intel integration settings after creating the custom fields in Pipedrive.
| PQ Intel Field | Pipedrive Custom Field Key | Data Type | Description |
|---|---|---|---|
| PQ ICP Score | pq_icp_score |
Numeric (0–100) | Composite ICP match score for the prospect |
| Signal Platform | pq_signal_platform |
Text (varchar) | Source platform where the signal was detected (e.g. LinkedIn, Reddit, Hacker News) |
| Signal Excerpt | pq_signal_excerpt |
Text (long) | Full text excerpt of the detected buying signal |
| Signal Timestamp | pq_signal_timestamp |
Date/Time | Date and time when the signal was first detected by PQ Intel |
| PQ Profile URL | pq_profile_url |
Text (varchar) | Deep-link back to the full PQ Intel prospect profile |
| Signal Count | pq_signal_count |
Numeric | Running count of signals detected for this prospect |
If PQ Intel detects a qualified signal but no deal appears in Pipedrive, first check that your Pipedrive API token is valid and has not expired. Go to Settings > Personal Preferences > API in Pipedrive to regenerate a new token if needed, then update it in PQ Intel.
If data appears in the wrong deal field or is missing entirely, the custom field keys in Pipedrive may not match what PQ Intel expects. Verify that the custom field labels and API keys match the mapping table above. Field keys are visible in Pipedrive under Settings > Deal Fields when you click a field to edit it.
pq_* keys in PQ Intel settings.If PQ Intel creates multiple deals for the same prospect, Pipedrive's default duplicate detection may not be sufficient. Enable Pipedrive's deal deduplication feature under Settings > Deal Dedup. PQ Intel also includes its own dedup check based on the prospect email and company name, but Pipedrive-side dedup provides an additional safeguard.
If PQ Intel returns a 403 error or fails to create deals, the API token's user may lack the necessary permissions in Pipedrive. The token owner needs at least Can edit permissions on deals, persons, organizations, and notes. Check with your Pipedrive admin to verify your user role and permissions.
Set up the integration in under 60 seconds and start turning buying signals into deals automatically. Available on the Growth+ plan and above.
View pricing & plans Growth+ starts at $99/moWhen PQ Intel identifies a prospect with a "Hot" signal (strong ICP match + high-intent buying behavior), it automatically creates a deal in your configured Pipedrive pipeline. The deal title includes the prospect name and signal platform — e.g., "Acme Corp — Hot signal on LinkedIn." The deal value is pre-set based on your PQ score threshold configuration.
Every deal created by PQ Intel includes an auto-generated Note activity capturing the full signal excerpt, platform, and detection timestamp. Your sales team sees exactly what the prospect said and where — no need to switch back to PQ Intel to understand the context.
When a prospect triggers additional signals after the initial deal creation, PQ updates the deal's custom fields — incrementing the signal count, updating the latest signal excerpt and timestamp, and recalculating the composite score. Your pipeline always reflects the freshest signal data.
PQ Intel uses Pipedrive's personal API token for authentication. This token is scoped to your user permissions — it can only read and write data that you have access to in Pipedrive.
Your API token is encrypted at rest using AES-256 and stored in PQ Intel's secure credential vault. It is never logged, cached in browser storage, or exposed in any client-side context.
PQ Intel only creates and updates deals, persons, organizations, and notes. It never reads your full Pipedrive database, exports existing deals, or modifies pipeline structures, users, or settings.
Every deal created or updated by PQ Intel is recorded in the PQ Intel activity log — including the Pipedrive object ID, sync timestamp, and status. You can cross-reference this with Pipedrive's own change log.