Intent-Based Lead Scoring

Three colours. Zero guesswork.

Hot means act now. Warm means follow. Cold means monitor. PQ Intel scores every prospect automatically so you start each day with a ranked list, not a firehose.

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How it works

How PQ Intel calculates intent in four steps

Our composite scoring engine collects, weights, and compounds signals to deliver a single, actionable score for every prospect.

Step 1

Signal collection

We monitor 9 professional platforms for signals of buyer intent—from job posts and funding announcements to technical discussions.

Step 2

Intent weighting

Each signal is weighted by its strength. A complaint about a tool carries more weight than a conference check-in or a generic like.

Step 3

Score compounding

Multiple signals from the same prospect compound the score. A hiring post plus a product complaint equals a Hot lead.

Step 4

Actionable output

Hot: act today. Warm: follow this week. Cold: monthly check. Your dashboard is sorted, so you know exactly who to contact first.

In action

See the signal that scored Hot

A real-time example of how a single post on LinkedIn can trigger a Hot lead score, with full context provided.

LinkedIn
Hot

"We're hiring a Head of Demand Gen — excited to scale pipeline this quarter. Looking for someone who can leverage intent data and automate our outreach."

Alex Chen · CTO
Series A 28 employees Signals: 3
Explore features

Related capabilities

Prospect Tracking

Follow key individuals and companies across all monitored platforms in one unified feed.

Competitive Intelligence

See when prospects mention your competitors, revealing displacement opportunities.

Real-Time Alerting

Get Slack or email notifications the moment a high-intent signal is detected.

CRM Integrations

Push Hot leads directly into Salesforce, HubSpot, or Outreach with full context.
FAQs

Questions about lead scoring

We monitor LinkedIn, X/Twitter, Reddit, Hacker News, GitHub, Product Hunt, Medium, Dev.to, and Substack for B2B intent signals. This covers professional networking, technical forums, and industry news.
Signals are weighted by explicit purchase intent. Complaints about current tools, hiring for relevant roles, and funding announcements carry the most weight. Generic social activity carries the least.
Yes. You can customize the point thresholds for Hot, Warm, and Cold based on your sales cycle and deal size. The default settings are optimized for most B2B SaaS teams.
Scores update in real-time. If a prospect you've been monitoring suddenly posts about a hiring spree or a tool problem, their score will immediately escalate, and you'll be alerted.
Traditional scoring relies on form fills and website visits. Our intent-based scoring uses public, first-party signals of active research or pain, giving you insight much earlier in the buyer's journey.

Start scoring leads, not just collecting them

Stop wasting time on cold outreach. PQ Intel surfaces the prospects who are actively looking for a solution like yours, scored and ready to contact.

Start trial — $9 →