ZoomInfo intent at $20K/yr. PQ Intel intent at $9/mo.
ZoomInfo's Bombora-powered intent comes from anonymous web activity. PQ Intel monitors actual posts, comments, and discussions where your buyer names the problem themselves.
Feature-by-feature comparison
Both platforms surface buying intent. The difference is in the source, the cost, and the actionable detail.
| Criteria | PQ Intel | ZoomInfo |
|---|---|---|
| Signal type | Winner: Named buyer with exact post Direct quotes from public discussions on platforms like Reddit, LinkedIn, Hacker News. |
Winner: Bombora intent breadth Anonymous co-op data from publisher networks showing aggregated topic interest. |
| Buyer identification | Winner: Person + platform + post link You get the username, profile, and the exact comment where the need is stated. |
Winner: 100M+ contact database Extensive professional database with direct dials and verified emails. |
| Platform monitoring | Winner: 9 live platforms monitored
 LinkedIn
 Reddit
 HN
 GitHub
 X/Twitter
|
Partial: Technographic filters Strong firmographic and technology stack filtering within its own database. |
| Self-serve access | Winner: Self-serve, no sales call Sign up instantly with a credit card. No demo requirement or annual commitment. |
Partial: Enterprise sales process Requires a sales consultation, custom quote, and typically an annual contract. |
| Annual cost | Winner: $9 trial, no contract Starts at $9/month for the trial. Growth plans scale with usage, not seats. |
Partial: $20K+ annual contract Enterprise pricing model with significant minimum commitments. |
| Setup & workflow | Winner: 2-min setup & signal-anchored drafts Connect platforms, set alerts. Outreach drafts are auto-generated from the signal context. |
Winner: Enterprise integrations & territory routing Deep integrations with Salesforce, Marketo, and advanced sales team routing rules. |
When to choose which platform
The right tool depends on your team size, budget, and the type of signal you need to act on.
Choose PQ Intel when...
- SDRs need live signals for hyper-personalized, context-rich outreach.
- Founders do sales solo and need affordable, self-serve intent data without a sales call.
- Teams miss Reddit/HN buyers who never appear in traditional database searches.
Choose ZoomInfo when...
- You require a massive contact database for large-scale, outbound prospecting campaigns.
- Org chart depth is critical for mapping enterprise accounts and decision-makers.
- Your stack needs native integrations with Salesforce, Marketo, or complex territory management.
Use both together
- PQ Intel finds the signal — identifies the person discussing a specific problem today.
- ZoomInfo enriches the contact — provides the corporate email, direct phone, and company hierarchy.
- Combined workflow: Use PQ Intel for lead discovery, then enrich with ZoomInfo for full contact profile before outreach.
Frequently asked questions
Not exactly. PQ Intel is a replacement for ZoomInfo's intent data component, specifically. If your primary use of ZoomInfo is to find anonymous companies showing interest in a topic via Bombora, then PQ Intel is a direct, more affordable alternative with named buyers. If you rely on ZoomInfo's 100M+ contact database, direct dials, and org charts, the platforms serve different but complementary purposes.
PQ Intel signals are near real-time, often appearing in your dashboard within minutes of the post being published. ZoomInfo's Bombora intent data is typically aggregated and reported on a weekly or monthly basis, highlighting companies with increased activity around specific topics over that period.
Yes. Every signal includes a direct link to the source — the Reddit thread, LinkedIn post, Hacker News comment, etc. — along with the relevant text excerpt. You see exactly what the person said, in context.
No. ZoomInfo's core intent data comes from the Bombora co-op, which tracks anonymous content consumption across a network of B2B publisher sites. It does not systematically monitor or index public discussions on platforms like Reddit, Hacker News, or Dev Community for sales signals.
PQ Intel's trial starts at $9 for the first month, with growth plans scaling based on usage. There is no annual contract. ZoomInfo operates on an enterprise sales model with typical entry points starting above $20,000 per year on an annual contract, often with multi-year commitments for larger deals.
Start with live signals, not just anonymous data
See the person, read the post, and craft your outreach with perfect context. No enterprise contract required.
Start your $9 trial →